Briefing/Decisions/Q3 Campaign Budget Review
In ReviewMedium Priority· Marketing · Q3

Q3 Campaign Budget Review

Determine whether to increase Q3 paid spend by 12% across performance channels.

Updated 5h ago
Stage · Consensus
Overview
In Progress
Recommendation
Complete
Brand Signals
Complete
Discussion
Complete
Challenge
Complete
Scenarios
Complete
Consensus
Current
Outcome Evaluation
Not Started
Activity
Consensus
81%
3 of 4 stakeholders approved
Areas of Agreement
  • Greenlight the pilot at current budget.
  • Target the 18–34 cohort with a social-first campaign.
  • Retain the current showrunner and casting shortlist.
Areas of Disagreement
  • Rollout pace — staggered vs simultaneous regional launch.
  • Trailer strategy — one hero drop vs three A/B tests.
Stakeholder Votes
LK
Lakshita K. · Creative Producer
Proceed with pilot, extended ep. 3.
Approved
PN
Priya N. · Business Analyst
Approved with revised revenue model.
Approved
AM
Arjun M. · Marketing Strategist
Requesting one more competitive datapoint.
Pending
L
Linx · AI Moderator
All model outputs align on greenlight.
Approved
Approval Timeline
  1. Lakshita K. · Mon · 2:14 PM
    Approved with note on episode structure.
  2. Priya N. · Mon · 3:02 PM
    Approved after revenue model update.
  3. Linx AI · Mon · 3:04 PM
    Confirmed model agreement (3/3).
  4. Arjun M. · Now
    Awaiting final response — evidence request open.