Q3 Campaign Budget Review
Determine whether to increase Q3 paid spend by 12% across performance channels.
Narrative arc lands harder if we extend ep. 3. Adds depth without budget creep.
Should the protagonist's backstory be revealed earlier?
Voted: proceed with pilot.
Audience overlap with our thriller catalog is 41% — cannibalization risk is real.
Suggest staggered trailer drops across 3 regions to A/B sentiment before launch.
Competitor X teaser dropped Monday. Window narrows weekly.
Revenue forecast: $14.2M Y1 at 78% conf. interval.
Downside scenario flags 8% margin risk if talent costs rise.
ROI: 2.3x baseline, 3.1x optimistic.
Agreement: all three stakeholders favor proceeding in some form.
Tension: marketing wants delay, creative wants extension, business wants scope discipline.
Suggested compromise: greenlight pilot with one extended episode, staggered regional rollout.