Premium Tier Pricing Restructure
Restructure the premium tier price to expand ARPU without lifting churn.
Narrative arc lands harder if we extend ep. 3. Adds depth without budget creep.
Should the protagonist's backstory be revealed earlier?
Voted: proceed with pilot.
Audience overlap with our thriller catalog is 41% — cannibalization risk is real.
Suggest staggered trailer drops across 3 regions to A/B sentiment before launch.
Competitor X teaser dropped Monday. Window narrows weekly.
Revenue forecast: $14.2M Y1 at 78% conf. interval.
Downside scenario flags 8% margin risk if talent costs rise.
ROI: 2.3x baseline, 3.1x optimistic.
Agreement: all three stakeholders favor proceeding in some form.
Tension: marketing wants delay, creative wants extension, business wants scope discipline.
Suggested compromise: greenlight pilot with one extended episode, staggered regional rollout.