The decision outperformed its forecast across every primary objective. Revenue exceeded the base case by 9.9%, retention beat the model by 3 points, and the 18–34 cohort over-indexed on engagement. The biggest miss was the episode 4 production slip.

Prediction vs Actual

Metric	Predicted	Actual	Delta
Revenue	$14.2M	$15.6M	+9.9%
Subscriber Growth	+312k	+341k	+9.3%
ROI	2.3×	2.5×	+0.2×
Audience Reach	8.4M	9.1M	+8.3%
Retention (90d)	78%	81%	+3 pp
Marketing Efficiency	3.6×	4.2×	+0.6×

Business Impact

Revenue Generated

$15.6M

Marketing Efficiency

4.2×

Production Performance

94% on-budget

Audience Reach

9.1M

Customer Satisfaction

8.6 / 10

Brand Impact

+3.2 pts

Outcome Timeline

Decision Approved
Production Started
Campaign Launch
Release
Quarterly Review
Outcome Evaluation Complete

Recommended Next Steps

Continue investment in narrative thrillers.

Scale the launch playbook to Q4 slate.

Open follow-up decision: Season 2 greenlight.

Archive and feed learnings into Knowledge.